assassins creed

• how does AC3 have a pressed audience


  its part of a big franchise
• who published the game

  Ubisoft
• how did ubisoft publishing the game help with distribution

  Ubisoft is a large & powerful company

  can distribute it globally in a competitive way - lots of money to spend on marketing
• what did the promo for TV include and why is it essential

  a lot of gameplay footage

  essential in video game marketing because people want to see what the game will look like when played
• what did the posters include

  intertextual references to other assassin creeds

  similar poses and styles
• how did the posters influence pressed fans

  would recognise the poster as being part of a big franchise - draws them in
• where was the game released exclusively

  how did it increase demand

  PSVita - handheld console, new at the time

  if people wanted to buy the console, there was very few games available at the time

  both increased demand of the other product
• what was the female main character called and what was unusual about her

  Aveline

  female, mixd race

  ethnic minorities are often underrepresented in video games

  
  

  often represented in a stereotypical way: sexualsied/objectified
• how is Aveline a USP to the audience, particularly female gamers

  she's strong, dominant and powerful - doing most of the killing
• Ubisoft released a range of videos on youtube

  what did they include and who did they target

  gameplay, tips and hints

  targeting the audience who spends a lot of time online

  attracts a global audience
• minimise risk.. maximise profit

  as well as doing lots of marketing, they also


  saw every opportunity to try and make more money from the game
• how did they take advantage of new technology

  they remastered the game in HD and re-released it

  a lot of dedicated fans bought the game again just to get the higher quality version
• lots of downloads and added content to persuade people to

  buy as much as possible
• they took the franchise to comic con and had an obstacle course

  what did this do

  not just engaging superfine but the kind of thing people would film

  markets the game
• what was the age rating of the game and why

  18

  lots of unjustified violence
• who is the regulatory board

  and what rating system do they use

  VSC (video standards council)

  they use the PEGI rating system
• where can you download the game

  xbox arcade

  playstation store
• how has digital distribution affected regulation

  made the regulation difficult as age checks are hard online
• how does bandura's theory relate to assassins creed

  thinks video games will make players violent

  if you are a young player you will copy the violence that you see

  in a video game, you are the one operating the controls - unlike in a film where you just watch it
• what is the narrative of the game and what type of audience may be engaged due to this

  slavery

  if they have an interest in historical topics

  educated/mixed race audience