Georges podcast - industry

• the BBC


  public service broadcaster

  their remit says they must inform, educate and entertain
• how is the BBC reflective in the podcast

  informative and educational content about politics, culture and history

  entertainment - music, guests, drama and clips
• how does the fact the BBC is publicly funded impact content

  don't need to target mass audiences to please advertisers

  
  

  can take more risks and make niche content for specialised audiences
• how could the podcast be considered 'niche'

  aimed at a youngish, black audience

  this may have made the podcast appealing for the BBC to add diversity
• who's BBC radio 5's target audience

  male, 40+, white, middle class

  the podcast could be an attempt by the BBC to draw in a more diverse audience to radio 5

  reflects companies effort to stay relevant as radio listenership is declining
• BBC's resources


  the podcast had access to the BBC's resources and facilities to help with production

  
  

  regularly use BBC concert orchestra to record music for the podcast

  source clips & other materials from the BBC archives - old shows and documentaries
• BBC sounds


  podcast is available on BBC sounds - reflecting the trend for audiences using technology and wanting media on demand
• watershed & content warnings


  as its on demand they don't have to consider the watershed and can include more adult themes and language

  
  

  added content warnings onto the episode descriptions to help warn audiences and can also draw in target audience
• the appeal of George - success & engagement

  George has full creative control due to his previous success in the music industry

  he could attract pressed fans of his and engage young black audiences

  reputation for focusing on social and political issues