Georges podcast - audience

Created by

Ella

Cards (11)

whos the target audience
25-45, educated, ethically diverse
how does it target educated audiences
they'll be engaged by the mix of poetry, politics and culture ideas
how does it target young audiences
modern slang, street dialects
how does it target ethnic minorities
issues relatable to ethnic minorities
- grenfell tower
- gang crime
- drugs
peabody award 
given to people who make niche, cultural programmes
will engage listeners looking for culturally renowned content
how does George himself target an audience
(race, education and subverting of stereotypes)
young, black males may see him as a role model
he attended Cambridge uni - might draw in educated upper class
he challenges traditional negative stereotypes of young black men and many listeners would enjoy this unconventional more complex representation
music 
predominantly black artist's music is included in the podcast to add entertainment and further target modern audiences
(Stormzy)
short eps + formats
aprox 25 min episodes
reflect shorter attention span of audiences

podcast format offers audiences flexibility of when, where and how to access > wider audience
the interactive element of the podcast 
as podcasts are pre-recorded rather than live, few opportunities for active audiences to react
common ground - audiences can go online and get involved and discuss topics from the show and contribute their own thoughts
guests on the podcast
(family and Henry Stone)
his podcast often feature his mum, brother, nephews and wide - making him seem relatable to listeners

guests from a diverse range of ethnic minorities to engage a diverse audience - eg. Henry stone
intertextual clips/references to other media clips
eg. Aladdin and rick and morty 
makes the podcast feel fun and interesting
targets mainstream audiences, brings fans of those products in

referencing content from 80s-90s might suggest they're targeting audiences up to 45 years old