positives

• a pro of using lots of animal research is that animals don't know they're being observed so act truly naturally
• research support- skinner for operant, pavlov and little albert for classical
• animal studies are cheap to run as the subjects aren't paid or have any rights
• practical applications such as counter-conditioning therapy for addicts and phobias
• Bailey et al (2015) found that people who had been exposed to violence on TV were more likely to commit crimes later in life than those who hadn’t.
• practical applications- make sure good role models are present to discourage poor behaviour
• practical applications- can be used for adverts or to encourage desirable behaviour
• practical application- reinforcement schedules can be used by teachers to improve student performance
• practical application- punishment is used in prisons to deter criminals from reoffending
• practical application- positive reinforcement can be used with children to teach them how to behave appropriately
• Bandura conducted a lab study so the variables were highly controlled so it is reliable and it can be replicated
• Bandura's Bobo doll experiment had high internal validity due to its use of random allocation which meant that participants were randomly assigned into groups meaning there was no selection bias.
• Baumeister et al (1984) found that when participants watched an aggressive film clip, their blood pressure increased significantly compared to those watching a non-aggressive film clip.
• Baumeister et al (1984) found that when participants watched an aggressive film clip, they scored higher on a measure of aggression than those who watched a non-aggressive film clip.
• Baumeister et al (1984) found that when participants watched an aggressive film clip, they reported feeling more hostile than those who watched a non-aggressive film clip.