unit 10

• Pre-Spanish Era - Knowledge transmission through folk media and indigenous forms. Roles like Town Crier, Messenger, and Scribe were crucial. Media facilitated personal communication within communities.
• Spanish Era - Media impacted communication, entertainment, and information gathering. Publication of books and newspapers advanced the Propaganda movement. Limited education to the elite led to the people's revolution against Spanish rule.
• American and Japanese Era - Major newspapers, radio broadcasting, and movies emerged. Media was used for propaganda by various groups. Enhanced communication between manufacturers and consumers.
• Post-War Era - Golden age of Philippine Journalism with press freedom and educational advancements. Media played a vital role in educating and informing the public. Societal, political, and economic impacts were significant.