Way of identifying, analysing and reportingpatterns within qualitative data. Organises and describes the data, interprets various aspects of the research topic.
AO1 2 - bottoms up
Generally a bottom-up approach as the data used to form categories/themes which conclusionsdrawn from
AO1 3 - themes
Themes are the patterns that emerge from qual data and help describe the overall data, often in relation to a research question
AO1 4 - stages
Researcher transcribes interview then conducts 6 stages - becoming familiar with data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, producing report
