unit 13

• VISUAL INFORMATION AND MEDIA - Refers to instruments, applications, etc. that teachers and/or students use to convey new information to help learn the uses, assessment, and creation of visual images.
• The primary purpose of visual information is to gain attention, create meaning, and facilitate retention.
• Formally Produced Visual Media – produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced.
• Informally Produced Visual Media - other visual media that are not produced by mentioned above.
• Visual Design Elements – refers to basic components in constructing a visual image
• Line – refers to an outline that sometimes create a shape. Its texture can be thick or thin, may be vertical, horizontal, diagonal, implied, actual, or contour lines.
• Shape – refers to a form of an object that stands out. Shape may also be organic.
• Value – refers to the lightness or darkness in a design. It refers to the changes between black and white and all the tones in between.
• Texture – the way a platform feels or supposed to feel. This is added to draw or prevent interest to a visual element. Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.
• Color – determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue).
• Form – refers to the volume or thickness of an object. The illusion of a 3-D object is created through the manipulation of light and shading.
• Center of interest – the area in a composition that is more valuable or important than the other parts of the composition; usually this can be noticed first and attracts attention.
• Balance – refers to the feeling of symmetry between form, value, color, shapes, etc. In a composition, textures, colors, shapes, etc. is used in creating equilibrium in a composition.
• Harmony – is the same as unity; harmony combines similar units within a composition. For instance, if straight lines and organic shapes are used within a composition, one would be consistent in using the said elements.
• Contrast – refers to the change or the difference between objects (e.g. alterations in color, shapes, etc.) that is mostly used to create a subject of emphasis.
• Directional Movement – refers to the visual flow of the objects in the composition. It refers to how objects are placed and positioned.
• Rhythm – a consistent movement within the elements. Like in dancing, the movement of objects will seem to be in sync or like the beat of music.
• Perspective – refers to objects made in a two-dimensional area to seem realistic.