Group 3

• • This principle simply states that the interaction and interface should cater to the needs and capabilities of the target user of the system design.

  Know Thy User
• • Ensures that design decisions are informed by a deep understanding of users' needs, preferences, and behaviors, ultimately leading to the creation of user-friendly and effective products and experiences.

  Knowing thy User
• • This includes the individuals or target audience who will interact with a system, product, or interface, encompassing their needs, preferences, behaviors, and characteristics.

  User
• User Characteristics

  • Demographics
  • Age
  • Gender
  • Race
  • Occupation
• User Characteristics

  • Psychographics
  • Personality
  • Interests
  • Lifestyle
  • Values
• • What Users Want:
  • Intuitive and easy-to-use interfaces
  • Quick access to desired information or features
  • Personalization and customization options
  • Seamless and efficient interactions
• What Users Want:

  • Users prefer interfaces that are intuitive and straightforward, allowing them to navigate and interact with the product or service without confusion or frustration.

  Intuitive and easy-to-use interfaces
• What Users Want

  • Users expect quick and efficient access to the information or features they need, without having to spend excessive time searching or navigating through complex menus.

  Quick access to desired information or features
• What Users Want

  • Users appreciate personalization features that allow them to tailor their experience to their preferences, such as customizable settings, personalized recommendations, or user-specific content.

  Personalization and customization options
• What Users Want:

  • Users value interactions that are seamless and efficient, with minimal disruptions or delays, enabling them to accomplish tasks or goals with ease and convenience.

  Seamless and efficient interactions
• • How They Think:
  • Using mental shortcuts and biases to make decisions
  • Creating mental pictures or ideas to understand things
  • Making choices based on feelings and instincts
  • Paying attention to important things and ignoring others
• How They Think

  • Users often rely on cognitive shortcuts and biases when making decisions, which can influence their perceptions and behaviors.

  Using mental shortcuts and biases to make decisions
• How They Think

  • Users develop mental models or schemas to interpret and understand the world around them, shaping their expectations and interactions with products and services.

  Creating mental pictures or ideas to understand things
• How They Think

  • Users engage in various decision-making processes, ranging from rational and deliberative to intuitive and emotional, depending on the context and complexity of the decision.

  Making choices based on feelings and instincts
• How They Think

  • Users selectively attend to and process information based on factors such as relevance, salience, and cognitive load, which impacts their comprehension and retention of information.

  Paying attention to important things and ignoring others