unit 15

• Motion Media - refers to a media form with moving graphics or texts.
• According to Roblyer, the purpose of motion media is to convey information in several ways.
• The series of graphics or images follow a sequence to create a story. This sequence is often called a storyboard which shows a set of components (audio, visual, videos, etc) changing in time to create a story or a message.
• Informally Produced Motion Media – are created by individuals often for personal use.
• Formally Produced Motion Media – are created by professionals who follow industry standards in creating, editing and producing motion media.
• Animations - animated GIFs(Graphic Interchange Format), Flash, Shockwave, Dynamic HTML
• Video formats/Video Codecs - motion media use large resources. Codecs compresses and decompresses video files. Examples are H.26N series, Quicktime, DivX, MPG, MP4
• According to purpose: education, entertainment, advertising
• According to source: personal, social media, media companies
• According to audience: private or public; directed or general