the more human Jesus is, the more relevant his example is - although perhaps less authoritative
the more divine Jesus is, the more irrelevant his example is as no human could ever hope to replicate it, but he has more authority
Jesus is seen replicating his own teachings from the Sermon on the Mount as he did not resist or try to defend himself when he was arrested
WWJD = What Would Jesus Do?
use by Evangelicals
reminds them to act in accordance with Jesus' principle of love
Gandhi view Jesus as "one of the greatest teachers humanity has ever had"
it's not just Christians who view Jesus as a role model
Jesus could be shown to contradict his message when he had conflict with the authorities i.e. turning over the tables in the Temple + driving out merchants