When deciding which action will produce the greatest happiness, we must consider unhappiness or pain as well as happiness
Actions affect people to different degrees
Because utilitarians evaluate actions according to their consequences, and actions produce different results in different circumstances, almost anything might, in principle, be morally right in some particular situation
Utilitarians want to maximize happiness not just immediately but also in the long run as well
Utilitarians acknowledge that they often aren't certain what the future consequences of their actions will be
When choosing between possible actions, utilitarianism doesn't require us to disregard our own pleasure or give it more weight, but rather consider our own levels of pleasure and pain equally with the pleasure and pains of others