the way that info is presented shapes what we choose
Behavioral economics
The effect of psychological, cognitive, emotional, cultural, and social factors on decision-making (previously believed that rational behavior prevails - incorrect)
Loss Aversion
The tendency to prefer avoiding loss to acquiring equivalent gains
Endowment effect
a form of loss aversion, you're more averse to losing something once you have it than you are excited to gain same thing before you have it
Sunk Cost Effect
your willingness to choose something you wouldn't otherwise choose to do because of money or effort already spent
Sunk Cost
a cost that has already been incurred and cannot be recovered
Anchoring
When a judgement is affected by the results of a previous estimate, even though both judgements were intended to have been made independently
Availability heuristic
when we make judgments based on the info most readily available to us. eg. How do people die: homicide vs. suicide
Heuristic
An approach to problem-solving that employs a practical method that is not guaranteed to be optimal, perfect, or rational - but is nevertheless sufficient for reaching an immediate approximation
Affect heuristic/emotional reasoning
a tendency to use the affect (i.e. emotion) we associate with the objects and events in the world to make judgments and decisions about the "best" choice
emotional reasoning
when we use disgust to determine morality (plays into cancel culture)
Paradox of choice
we are less happy with choices made from more options than we are with choices made from few options
weapon focus
when the central important details (like a gun) are encoded and remembered, but surrounding peripheral information (such as the color of the man's shirt) are not
Eyewitness memory errors
~75,000 criminal trials per year = decided on the basis of eyewitness testimony
90% of reversed convictions originally involved mistaken eyewitness identification
can fMRI distinguish false memories?
Yes, hippocampus shows same activity for true memories and false memories, but parahippocampal gyrus shows different activities
transience
the (quick) weakening or loss of memory over time
How do we fight transience?
the spacing effect, the testing effect, context-dependent learning/memory, elaboration, and emotional arousal
the spacing effect
spacing your learning out helps you remember content
the testing effect
testing yourself on content helps you remember it
context-dependent learning/memory
we recall best if memory retrieval occurs in the same context in which the info was encoded
elaboration
processing material in a more in-depth way; adding meaning and associations to it to remember it better (deep encoding)
emotional arousal
we have stronger memory encoding for emotionally-charged info
Flashbulb memories
extremely vivid memories for emotionally significant, as if the moment were caught in time like a photograph (we tend to be confident in their accuracy, but what's interesting about them is they're often not accurate)
Primacy effect
we have a better memory for the first items/events that occur
recency effect
we have a better memory for the last items/events that occur
suggestibility
we incorporate misinformation into memory as a result of questions, comments, or suggestions when we try to call up a past experience
Explicit memories
memories that require intentional and conscious recollection
episodic memory
memory that involves the recollection of personal experience
semantic memory
memory that includes concepts and facts that you "know" about the world
implicit memories
memories that occur without intentional recollection
conditioned memory
which we learn, often without effort or awareness, to associate neutral stimuli with another stimulus
procedural memory
memory for how to do something
primed memory
when previous exposure to a stimulus changes a person's response to that stimulus when it's presented again, even though they cannot explicitly recall the first exposure
H.M.
he had his hippocampus removed - in a lot of studies
Anterograde amnesia
inability to form new long-term memories
retrograde amnesia
inability to access memories that were formed previously
OCD
The "doubting disease" because we doubt our own memories
PTSD
We get exceptionally stuck on a single important memory. that memory is intrusive: flashbacks, nightmares
Intelligence
a combo of the theory that it is a general underlying ability across many tasks and that it is modular; there are different "kinds", each of which you can be uniquely good at
Sternberg's Theory
there are 3 kinds of intelligence: analytical, practical, and creative