promotes good h+w and assists in preventing diseases
focuses on broader determinants of h+w, prevent conditions from developing (improve health status)
takes more holistic approach to h+w
doesn’t just focus on diseases that are present, potential to promote overall h+w
less expensive than biomedical approach
focuses on vulnerable population groups
education can be passed on from generation → generation
promoting sustainable improvements in health status
responsibility for h+w is shared
makes h+w responsibility of more than just the health sector