identification

• identification 


  ~ the middle level of conformity

  ~ person changes their public behaviour + private beliefs but only while in the presence of the group

  ~ short term change

  ~ often the result of normative social influence
• identification example


  person becomes vegetarian because their flat mates are but when they‘re away from the flat mates they still eat meat
• identification supporting evidence


  zimbardo prison study

  ~ prisoners + guards adopted the social roles they were assigned to

  = identified with their roles ( guards became hostile, 5 prisoners left due to anxiety, one guard disagreed with the hostility but did nothing because he identified with his role + conformed)