group size

• group size can influence the rate of conformity even when the answer is clearly incorrect
• Asch study

  1 vs 1 = 4%

  2 vs 1 = 14%

  3 vs 1 = 32%

  4 vs 1 = 35%

  then the percentage began decreasing
• why did the conformity rates decrease again after the majority was 4


  because people may feel less judged if there’s more majority = their answer won’t have social consequences
• what did Asch suggest the optimum group size is


  3
• group size AO3

  :) supports that the size of a majority is a factor in conformity

  :( however, it is argued that WHO is in the majority is more important

  = conformity rate was higher if they were friends ( normative social influence )