Using conditioning techniques is a highly contentious area because it involves the manipulation of someone else's behaviour – and not necessarily with their knowledge
Vulnerable children may especially benefit from conditioning techniques by making their behaviour more 'normal' and allowing them to participate more fully in society and rewarding employment
The frequent use of rewards may lead to a society whereby some people are only motivated by extrinsic factors, meaning society may become less cohesive and more selfish
Parents, schools, peers, and other agencies all have an obligation to ensure that children grow up able to function within the society in which they live
The issue is whether such techniques are the most effective ways to manage behaviour, and there are important ethical considerations related to the manipulation of behaviour
An approach that provides reinforcements to shape behaviour in the most desirable direction may create an 'ideal' society but whose ideal is it? And at what price to free will and individuality?