A strength for flooding is that it is cost effective. Although the NHS is free for us, the money has to come from somewhere. Systematic desensitisation, because it takes more time to achieve its goal, is more expensive, for all the hours that go into it. On the other hand, flooding is more cost effective - it gets the job done, albeit in a more traumatic and unpleasant way, faster, in the space of 2-3 hours.