manifesto has little impact

• policy 2019

  • increase the number of nurses by 50,000
  • interested with salient issues - shifted party towards one nation to align themselves with more of the electorate through paternalistic approach
  • comparison to labours radical manifesto where they wanted tax rises which the public didn't want at the time
• policy 2019 counter

  • Campaign and media
  • "get brexit done"
  • "Corbin"
  • demonstrates within the Labour Party had major leadership issues - electoral liability - didn't focus on salient issues and terrible media presence - anti - semitism
  • Dominic Cumming - utilised media from brexit strategy and implemented into campaigning
• policy 1997

  • house of lords reform
  • HRA
  • devolution in Scotland
  • FPTP - winner takes all nature - Blair won one of the largest majorities in history
• policy 1997 counter

  • eurosceptiscm and sleaze
  • divided the tory party - referendum part was made on this issue and took 800,000 votes from tories
  • mishandled Maastricht treaty ratification and the eurosceptic rebellion by backbench MPs caused further damage
  • Tony Blair used a pro - European stance - appealed to many voters and caused a swing everywhere
• policy 1979

  • economic policy - reduce tax - 83% - to 60%.
  • able to buy council houses
  • reduce trade union power
  • took advantage where Callaghan fell short
  • Callaghan told his advisors that the electorate wants a change that's teacher
• policy 1979 - counter

  • de-alignment, class, c2s and finally vote of no confidence
  • vote of no confidence - 311 votes to 310
  • c2s - 11% DEs - 9%
  • de-alignment in class