Factors affecting consumer decisions

• Culture:

  • People's habits, beliefs and principles to develop a person's wants and needs (e.g Chinese New Year and Halloween).
• Environment:

  Products that are sustainable against pollution, plastic waste and awareness influences their decision.
• Customer Service:

  Good service ensures you are more likely to return (poor service has the opposite effect).
• Disposable Income:

  Leftover income (after tax removal and life expenses) to be used for savings or other purchases or investments.
• Price:

  Consumers want to pay the lowest price possible for the best quality.
• Marketing & Advertising:

  Way of informing consumers about a product/service.
• Age:

  Products associated or generally liked by people of a specific age (e.g children want toys, teen wants makeup and adults want houses).
• Gender:

  Products that are generally associated to be liked by people of a specific gender (e.g Women want makeup - Mother's Day promotes consumers to purchase female products for their mothers).
• Social Media:

  Platforms such as Instagram, Tiktok have endless ads with social influences (opinion leaders) promoting products (with promotion links).
• Connivence:

  Consumers seek for convenience when they are shopping or from their product (e.g hassle free shopping, number of stores close by, opening hours, delivery services, 24 hour service).