argues that internal mental processes can/should be studied scientifically
has investigated areas of human behaviour that were neglected by behaviourists such as memory, perception and thinking
these processes are 'private' and cant be observed, so they're studied indirectly by making inferences about what is going on inside peoples minds on basis of their behaviour
Role of Schemas:
cognitive processes can be affected by individuals' belief/expectations
schema -> 'package' of ideas + info developed through experience
schema acts as mental framework for interpretation of new info received by cognitive systems
babies are born with simple motor schemas for innate behaviours (grasping + sucking)
as we get older, schema becomes more detailed + sophisticated
Positives + Negatives of Schemas:
schema enables us to process lots of info quickly-> useful as a sort of mental shortcuts which prevents us from being overwhelmed by environmental stimuli
schema may distort our interpretations of sensory info
Theoretical Models:
used to study internal mental processes
e.g. information processing approach -> suggests that info flows through the cognitive system in a sequence of stages that include input, storage + retrieval as in MSM
Computer Models:
used compare the mind to a computer by suggesting similarities in the way info is processed
Theoretical + Computer Models:
use concepts of central processing unit (the brain), the concept of coding (to turn info into a useable format) + the use of 'stores' to hold information
such computational models of the remind have proved useful in the development of 'thinking machines' or AI
Cognitive Neuroscience:
the specific + scientific study of the brain/neurological structures, mechanisms, processes, chemistry that are responsible for cognitive thinking
Applications of Cognitive Neuroscience (scanning/imaging techniques):
use of scanning/imaging techniques -> to locate different types of memory in different areas of the brain leading to treatment for memory problems
use of scanning/imaging techniques to study mental processing in patients with depression or OCD or in children with autism or dyslexia
use of imaging techniques and angiography to study the effects of normal ageing on the brain or to observe the effects of stroke on the brain
Application of Cognitive Neuroscience (Other):
use of computer simulations/computational modelling to test theories or hypotheses about mental processes such as attention, memory, problem-solving
use of computer modelling to develop voice recognition programmes
use of eye-tracking/motion-tracking to study visual word processing + reading