Role of TNCs in the banana trade
In the past 4 TNCs (Chiquita, Dole, Del Monte (all US based), and Fyffes (based in Ireland)) dominated the banana trade. The other important producer is Noboa, a national corporation based in Ecuador
These companies are vertically integrated into the supply chain
In 2002 the big 5 companies controlled 70% of the market but their share fell to >45% by 2017
Big companies have freed themselves of direct ownership of plantations in favour of guarenteed supply chains with medium and large scale producers
An increasing number of national growing companies based in Ecuador, Costa Rico and Columbia sell their produce either to the TNCs as distributors or directly to retailers in the developed countries