A neuroimaging technique that measures brain activity by detecting changes in blood oxygenation and flow
Strengths of fMRI
Does not rely on the use of radiation
Risk free, non-invasive and straightforward if administered correctly
Images of high spatial resolution - depicts detail by the millimetre and produces a clear picture of how brain activity is localised
Weaknesses of fMRI
Expensive compared to other neuroimaging techniques
Can only capture clear image if person stays still
Poor temporal resolution because there is 5-second time lag between the image on screen and the initial firing of neural activity
Can only measure blood flow in the brain - it cannot clearly distinguish the activity of the neurons and so it's difficult to tell what kind of brain activity is represented on the screen
Electroencephalogram (EEG)
A neuroimaging technique that measures electrical activity in the brain
Strengths of EEG
Invaluable in diagnosis of conditions such as epilepsy
Contributed to understanding of sleep stages
Extremely high temporal resolution - accurate in detecting brain activity at a resolution of a millisecond or even less
Weaknesses of EEG
Generalised nature of information received from thousands of neurons
Not useful in pinpointing the exact source of neural activity
Cannot distinguish between activities originating in different but adjacent locations
Event-related potentials (ERPs)
Specific neural responses that are the direct result of a specific sensory, cognitive, or motor event
Strengths of ERPs
Address limitations of EEGs
Bring more specificity to measuring neural processes
Excellent temporal resolution when compared to fMRIs
Researchers able to identify many different ERPs and describe their precise role in cognitive function
Weaknesses of ERPs
Lacks standardisation in ERP methodology between research studies
Makes it difficult to confirm findings
Requires complete elimination of background noise and extraneous material to establish pure data, which is not easy to do
Post-mortem examinations
Examination of a body after death to determine the cause of death or to study disease processes
Strengths of post-mortem examinations
Vital in providing foundation for early understanding of key processes in the brain
Improved medical knowledge and helped generate hypotheses for further research
Weaknesses of post-mortem examinations
Causation is an issue - observed brain damage may not be linked to the deficits under review
Raise ethical issues of consent from individuals before death
May not be able to provide informed consent, as in the case of HM