ao3

• strength - lucas found supporting findings for task difficulty 


  maths questions, conform to harder questions

  increase credibility
• strength - real world application

  Tanford and Penrod, pressure to conform to majority is strong in juries.

  Valuable, used in court room setting
• weakness - limited range of group size

  Bond, never looked at groups over size of nine.

  lacks explanatory power
• weakness - artificial talk and situational 


  demand characteristic, aware in study, task is trivial, no reason not to conform

  reduces internal validity, behaviour may not be genuine, limits value
• weakness - limited sample

  only men, women might conform more as they’re concerned about social relationships

  limits population validity