Cards (4)

  • strength- high control over variables
    altered one variable at a time and replicated, done in controlled environment so results were less likely to be affected by extraneous variables
    standardised procedures
  • strength- other studies demonstrated importance of situational variable and obedience 

    Bickman had three confederates dress in different outfits, people were twice as likely to obey those dressed as security guard
    suggest people more likely to obey authority
  • weakness- bias sample

    no diversity, all male.
    lacks population validity and can’t be generalised
  • weakness- lacks realism
    participant remained calm throughout, suggests they guessed the aim of the experiment, demand characteristics
    lacks internal validity