case studies

• Case studies are very detailed investigations of an individual or small group of people, usually regarding an unusual phenomenon or biographical event of interest to a research field. Due to a small sample, the case study can conduct an in-depth analysis of the individual/group.
• STRENGTHS

  Case studies create opportunities for a rich yield of data, and the depth of analysis can in turn bring high levels of validity. also, Studying abnormal psychology can give insight into how something works when it is functioning correctly, such as brain damage on memory (e.g. the case study of patient KF, whose short-term memory was impaired following a motorcycle accident but left his long-term memory intact, suggesting there might be separate physical stores in the brain for short and long-term memory).
• weaknesses: involved in a case study, so it is difficult to confidently establish any causal relationships between variables.

  Case studies are unusual by nature, so will have poor reliability as replicating them exactly will be unlikely. also, Due to the small sample size, it is unlikely that findings from a case study alone can be generalised to a whole population.