STM duration study - Peterson and Peterson (1959)
Participants briefly shown a trigram (3 consonants) and asked to recall it after a period of 3,6,9,12,15 or 18 seconds. Given an inference task of counting backwards in 3's between initial presentation of trigram and recall, to prevent rehearsal.
Findings were that when time between presentation and recall increased, successful recall decreased.
After 6 seconds, there was 40% recall and after 18 seconds, there was a 10% recall.
Suggests if rehearsal is prevented, information in STM can only be retained for up to 18 seconds.