Neophiliacs

• Positive changes seen by neophiliacs

  • Increased choice
  • Increased engagement
  • Challenging power and revitalising democracy
  • Easier access to more information and advice
  • New global connections
• Increased choice and freedom


  • Greater choice of how people receive the media and interact with it.
  • Greater choice of goods and services for consumers
  • Comparison sites allow people to easily compare the costs of goods and services, this empowers the consumer to find the best deal.
• Increased engagement


  • The interactive nature of new media means people can express opinions, support causes and connect with others of similar views, leading to increased activism.
  • Social media allows people to construct new online identities and give them greater freedom to express themselves than ever before.
  • Social media has proven to be an accessible way for marginalised people to find a voice ie. LGBT or disabled bloggers.
• Challenging power and revitalising democracy

  • The new media has revitalised democracy as people are able to react to political decisions immediately.
  • There has been a rise in independent media sources analysing impacts of government and generating mass movements against unpopular policies.
  • The internet allows people to access a wide variety of political opinions to 'fact check' what politicians are saying, making it easier to hold those with political power to account.
• Neophiliacs

  • The new media has bought about positive, revolutionary change in the media.
  • The internet and social media have been beneficial to society and individuals.
• Easier to access more information and advice

  • The internet makes it very easy to access a wide variety of information about almost everything.
  • 24hr news coverage from a variety of different sources and the ability to switch in instant notifications makes it very easy to stay in touch with that is occurring in the world.
  • The internet makes it easier for people to seek advice on sensitive issues such as mental health issues, abuse and addiction.
• New global connections

  • The internet has blurred the boundaries between the local and the global, resulting in the emergence of a ‘new global village’ with more daily communicative interactions occurring now than ever before.
  • The global internet makes it easier for individuals to make new global connections that wouldn’t be possible just at the local level or through traditional (one way) media.
  • Social media apps make it easier for family and friends to stay in touch across the world.