A hormone that acts on organs in the body (including the breast & uterus) & as a chemical messenger in the brain, controlling key aspects of the reproductive system, including childbirth & lactation & aspects of human behaviour, eg. love. Women produce more than men. Also known as the love hormone as it facilitates bonding. Also produced during cuddling & sex. Klaus & Kennel - found that mums who got to cuddle their babies more straight after birth had a stronger attachment with them.