The importance of the margin when making choices.

• Individuals will only choose an option if the marginal benefit is greater than the marginal cost this will improve their total utility
• What would happen if individuals choose an option if marginal benefit is greater than marginal cost?

  it improves their total utility
• If marginal cost is greater than the marginal benefit then total utility will fall
• What will happen if marginal cost is greater than marginal benefit?

  total utility will fall