global culture

• different types of culture

  • culture is a shared custom of a group
  • eg clothes, music, religion, beliefs, shared history
  • homogenous culture= everyone follows the same set of cultural norms
• cultural diffusion

  • globalisation thought to have created a more westernised global culture based on western norms and values- drivers of globalisation
  • cultural diffusion- the way western cultures have spread around the world eg economies built on capatilism
  • cultures change via force(hard power), coercion(soft power) free will(people choose)
• players in cultural diffusion

  1. TNCs- largest tncs in world tend to come from USA and western europe, spread values through the distribution of their goods,services, working practices.
  2. media corperations- visual, audio and online content quickly spread around the world, small number of corporations(most from developed countries) produce the majority of main stream media, promotion of a more homogenised culture.
• players in cultural diffusion

  3.tourists- tourism and hospitality are a large part of the economy of many nations. resorts to compete to attract tourists use culture as selling points- many employed cultural middle ground(embrace western cultural traits to seem familiar eg western food

  4.migrants- take culture with them as they move between countries, large scale immigration from one culture leads host country to alter to and suit needs of migrants= DIVERSE COMMUNTIES
• cultural erosion

  • some cultures vulnerable to erosion due to emergence of more westernised global culture
  • different countries have different levels of vulnerability to erosion, some languages and traditions actively protected eg UNESCO world herritage sites are placed under internation protection due to cultural significance
• cultural erosion

  • language- english is the primary business language with estimated 1.5 billion speakers world wide
  • music- IT communication advances led to the spread of different music cultures
  • food- globalisation created a global market for all kinds of food, endemic dishes now eaten world wide
  • social relations- papa new guinea
• global western culture changed built and natural enviro

  • traditional architectural styles often lost as cities seek to appear modern for industries from western economies
  • in order to attract tourists, destinations often built facilities to cater to western tastes and environments
  • the exploitation of natural resources often seen as necessary evil in order to sustain a global western culture
• groups which oppose spread of globalisation

  • hyperglobalists= see globalisation as an inevitable and unstoppable process, recognise good and bad impacts
  • transformationalists=see globalisation as the creator of changing cultural ideas
  • global spectics=believe that there will no such thing as one truly global culture, see processes of globalisation as having an unequal influence
• anti globalisation movements

  • become more common as people start to feel the negative effects of globalisation
  • eg environmental protectionist groups(extinction rebellion)