The marketing department spots a 'gap' on the booksellers' shelves, the new work will have to sell against existing dictionaries produced by competitor publishers
The marketing department specifies the type of dictionary needed & the type of user it is destined for, and paints a broad-brush of what its contents should be
The eventual selling price of the proposed dictionary and the overall budget of the project
The budget dictates the schedule and both of them passed to the editorial department where the dictionary is designed & developed
The dictionary planners work with The I.T. department to customize the dictionary writing software (DWS)
The editorial planners set up a system of text flow, text back-up etc.,… often one which allows the dictionary editors to work online
The editors also have in mind the type of presentation needed to be affective & attractive
When the dictionary text is ready, it's passed to the production department
The marketing department, in consultation with the editorial department, handles the launch of the new dictionary