placed in room with each other for 1 hour & told to do whatever they liked with no rules & no one will stop them
no way to be identified & assured they would never encounter each other again
found they were not aggressive
instead started to touch & kiss each other
may lead to sexual behaviour rather than aggressive
if explanation was accurate they would have displayed aggressive rather than affectionate behaviour towards each other
* evidence from zimbardo - prison?
guards lost sense of public self awareness - hidden behind aviators & uniform - became deindividuated & free from consequences
prisoners lost sense of private self awareness - referred to as numbers only - more likely to behave as prisoners than their selves hence becoming aggressive
shows that anonymity causes group to become more aggressive than they would have been individually due to loss of public & private self awareness
* evidence from zimbardo - milgrams?
replicated milgrams electric shock study
G1 - not deindividuated - introduced to learner,wore own clothes,wore name badges,completed test in close proximity to learner
G2 - deindividuated - not introducted,wore long cloaks & hoods,no name badges,completed test away from learner
deindividuated group shocked learner for twice as long as did identifiable group
shows when p are anonymous they are more likely to display aggressive behaviour
* practical application?
if we know that loss of public self awareness leads to increase in aggressive behaviour then steps can be taken to reduce feeling of anonymity & so reduce aggression
eg police use this by mounting CCTV cameras in areas where aggression occurs - football hooliganism
often accompanied by signs alerting people to fact that theyre being filmed to try & reduce aggression before it starts
means that we can reduce aggression in society
so less strain on criminal justice system to spend money on this & can be put back into other areas of economy