Observational learning or modelling, which involves identification, imitation and reinforcement
Mediating cognitive factors play an important role in observational learning. These include attention, retention, reproduction and motivation
In vicarious reinforcement, reproduction of behaviour can be motivated when learners observe role models receiving reinforcement
Involves laboratory experiments in which quantifiable behaviour is observed
Direct learning (Bandura)
Mechanisms of operant conditions involving positive and negative reinforcement and punishment
A child who angrily snatches a toy off another child, is likely to learn that aggressive behaviour brings results. This direct reinforcement makes it more likely that the child will do this again in a similar situation
Indirect learning
Observational learning accounts for the social learning of most aggressive behaviours
How observational learning occurs
Through observing aggressive models, such as parents, peers, or the media. The child can work out how aggressive behaviour is performed
Vicarious reinforcement
When a person's behavior changes based on consequences that happen to an observed model. If the model is rewarded, this increases the likelihood the child imitates the behaviour
Mediational processes in observational learning
Attention: watching and paying attention to a role model's aggressive actions
Retention: being able to remember the action and create a mental representation of what happened
Reproduction: being physically able to perform the aggressive action
Motivation: a reason to imitate the behaviour, and the expectation that it will be rewarding
Self-efficacy
The extent to which we believe our actions will achieve a desired goal
Child's sense of self-efficacy
Develops with each successful outcome - they learn that aggression works, and they are good at it
Without being instructed to do so, many of these children imitated the behaviour they had seen by the model, physically and verbally
Boys aged 9–12 years old formed friendships with other aggressive boys
They were exposed frequently to models of physical aggression (each other) and to the positive consequences of it
The approvement from the rest of the gang also acted as positive reinforcement
Proactive aggression
Have high levels of self-efficacy – they are confident that their aggressive behaviour will bring benefits. They use aggression as a way of achieving their goals
Reactive aggression
Habitually use aggression to retaliate in the heat of the moment. They tend to be hostile, suspicious of others, and do not use aggression to achieve anything except retribution
Reciprocal determinism
People shape their own aggressive behaviour by selecting and creating their surroundings
Encouraging aggressive children to form friendships with children who do not habitually behave aggressively gives them more opportunities to model non-aggressive behaviour
Huesmann & Eron (2013) found that media influences of aggression can be powerful influences on a child's behaviour
This is especially true if a character is rewarded for being aggressive or if the child is able to identify with the character in some way
The !Kung San people of the Kalahari desert - direct reinforcement of children's aggression is unlikely because social norms do not encourage it, and parents tend not to use it to discipline children
Nevertheless, they do display aggressive behaviour from time to time