traditionally, homosexuality has been either stereotyped or completely absent from mainstream media
Batchelor
heterosexuality - normal
homosexuality - unusual
found that when gay representations did appear in the mainstream media, they weren’t generally ‘integrated’ into plot lines, but rather gayness was part of the plot, seen as a source of anxiety, or as a target of teasing or bullying.
dyer
the media have constructed stereotypical signs of ‘gayness’ which include certain facial expressions, vocal tones, stances or clothing.
Craig - 3 media signifiers of gayness
camp - he ‘flamboyant figure of fun’ – a ‘non threatening’ representation of gayness
macho - An openly sexual look which exaggerates aspects of traditional masculinity
deviant - gay people are portrayed as evil or devious, possibly as sexual predators or who feel guilty about their sexuality e.g Adam from sex education
stonewall
analysed 126 hours of tv shows
5 hours and 43 minutes focused on LGBT related issues or characters
46 minutes portrayed them realistically or positively.
found that the LGBT community were being subjected to symbolic annihilation.
characters used as comic relief
particularly with representations of lesbianism - frequently presented as over-sexual and exotic for male gaze
lgbt community and new media
generally more positive representations than mainstream media - as content is user-generated
e.g Facebook highlighted its support for LGBT community with 'celebrate pride' rainbow filter in 2015
stonewall - 2018 documentary
LGBT charity
launched its BAME LGBTQ voices documentary series to give more a voice/ presence to the diverse range of ethnicities and sexualities which are often under-represented in mainstream media,
new media can be used by lgbt activists to challenge negative representations in mainstream media
new media also provides opportunities for lgbt communities to connect with others like themselves
new media allows lgbt individuals to create their own identities online
Association with HIV/AIDS.
1980s, reporting of HIV/AIDS focused strongly on the gay community and further supported a stereotype of gay men being particularly promiscuous.
AIDS was reported on in a less sympathetic way in relation to gay men than for other sufferers, in a sense suggesting that they had brought the disease upon themselves.