Britain and America are both modern societies, but with very different patterns of religion - high church attendance in America, low in Britain, but accompanied by believing without belonging
Join religious groups that offer a strong sense of belonging, re-creating a sense of community, eg evangelical movements and minority ethnic group churches
Increased movement of religious ideas across national boundaries, often via online religion
The media now saturate us with images and messages from around the globe, giving us instant access to the ideas and beliefs of previously remote religions
Religion becomes de-institutionalised - its signs and images become detached from their place in religious institutions, floating and multiplying on TV and in cyber-space, a cultural resource that individuals can adept for their own purposes
We are 'spiritual shoppers', choosing religious beliefs and practices to meet our individual needs, from the vast range on offer in the religious marketplace
We can pick and mix elements of different faiths to suit our tastes and make them part of our identity
One effect of having access to a great variety of different beliefs is loss of faith in meta-narratives (worldviews that claim to have the absolute, authoritative truth, such as the traditional religions) because people become sceptical that any one of them is really true
Previously dominant organisations and traditions thus lose their authority and decline. In their place, many new movements spring up that consumers can 'sample'
The New Age rejects obligation and obedience to external authority found in traditional religions. Instead it emphasises personal development, autonomy and one's inner self
The 'spiritual market' is growing, e.g. the huge number of books about self-help and spirituality and the many 'therapies, from meditation to crystal healing
In a typical week in 2000, 7.9% of the population attended church (the congregational domain), and 1.6% took part in spiritual activities (the holistic milieu)
Within the congregational domain, the traditional churches were losing support, while evangelical churches were holding their own. Although fewer people were involved in the holistic milieu, it was growing
A shift towards exploring your inner self by following a spiritual path, leading to the decline of traditional religions which demand duty and obedience
More successful than the traditional churches because they emphasise the subjective aspects: spiritual healing and growth through the personal experience of being 'born again"
The winners in the spiritual marketplace are those who appeal to personal experience as the only genuine source of meaning and fulfilment, rather than the received teachings and commandments of traditional religion
The New Age is too weak to fill the gap left by the decline of traditional religion due to its small scale, lack of socialisation, weak commitment, and structural weakness due to individualism
People are naturally religious and religion meets human needs, and people make rational choices based on the costs and benefits of the available religious options
Competition leads to improvements in the quality of the religious 'goods' on offer. Churches that make their product attractive will succeed in attracting more 'customers
In the USA, religion is strong because a healthy market exists where religions grow or decline according to consumer demand. But where there is a religious monopoly, as in most European countries, lack of choice has led to decline
Religion meets a need for security, and so groups and societies where people feel insecure have a high level of demand for religion. These tend to be low-income groups and societies
Western Europe is becoming more secular because these societies are relatively equal and secure, with well developed welfare states which reduce insecurity among the poor, whereas the USA remains religious