AO1

• ethical issues - there are ethical standards to be met eg protection of participants, right to withdraw, deception and consent
• implications - main ethical implication of research is its impact when it is published eg wording of research can affect its perception and can give 'scientific' credence to prejudice and discrimination
• socially sensitive research - into 'taboo' topics that involve vulnerable individuals
• use of research after it's publication - Bowlby's research into attachment and maternal deprivation saw him become an adviser for the WHO in the 1950's influenced the UK government's decision not to offer free child care places to children under 5y