For a reaction to happen the reacting particles must successfully collide.
A successful collision happens when the reacting particles have sufficient energy.
Collision theory
Rate of reaction depends on the frequency of successful collisions between the reacting particles, so the greater the frequency of the successful collisions, the faster the rate or reaction.
Energy profile diagram
The activation energy is the minimum energy required for a collision to be successful - It’s the quantity of energy required to get the reaction started.
Collisions that have the required activation energy are successful in producing a reaction - collisions with insufficient energy don’t produce a reaction.
Increasing the rate of reaction increases the chance / frequency of successful collision.
There are four ways if changing the rate of reaction: