how to balance infinite needs and wants with limited resources
oppoutunity costs
the next best alternative
tradeoffs- making a choice between consumer goods, relocating our resources creates an oppoutunity cost
demand
the willingness and ability to buy a good at different prices
law of demand
higher quantity will be demand at lower prices, lower quantity will be demanded at higher prices
non- price factors of demand
income, number of buyers, trends, ads, tastes and preferences, season, complementray goods, substitute goods
expansion of quantity demanded
prices decreases, quantity demanded goes up
a right movement
contraction on qty demanded
price increases, qty demanded decreases
a left movement
complementary goods
positive relationship, jointly demanded
eg. car and fuel, dvd and a dvd player
substitute goods
negative relationship
eg. coke and pepsi, vegimite nad marmite
shift in demand
increase in demand= right shift
decrease in demand- left shift
income effect
a change in ‘real’ income
if the price falls, peoples ‘real’ income (the amount their incomes will buy) increases
substitution effect
cheaper goods are more attractive
if the price falls, the prouduct that is relatively more attractive compared to others consumers will buy it
supply
the quantity of a good or service that all firms in a industry are willing and able to offer for sale at different prices levels
law of supply
as price increases, the quantity supplied of a good will increase, as price falls the quantity supplied will also fall
prouducers will offer more at a higher price to maximise their revenue
shifts in supply
shift right- increase in supply
shift left- decrease in supply
non-price factors of supply
costs or production, technology, number of sellers, expectations of prouducers, price of other goods
consumer surplus
benefit received by consumers
in a free competitive market, consumers surplus is max
prouducer surplus
benefit by prouducers who sell goods at a higher price
elasticity
the consumer responsiveness to a change in price
price elasticity of demand
if the price changes, how much does the quantity demanded change
flat curve= more elastic
steep curve= less elastic
elastic demand
if the demand for a good is highly elastic it measn it is extremly responsive to the price
eg. substitutes, luxury goods
inelastic demand
price does not have a large impact on the demand
eg. necessities, luxury goods
PED calculation
percentage change in qty demanded / percentage change in price
what is CS
the amount a buyer is willing to pay minus the amount they actually paid
what is PS
amount a seller is paid minus the post of production
taxes
have a deadweight loss
allocative inefficiency
price elasticity of supply
measures the responsiveness of the qty supplied to a goods change in price
PES calculation
percentage change in qty supplied / percentage change in price
determinants of PES
spare capacity, time to prouduce, ability to store product, time
subsidies
grant given by government to firms to increase their proudution and to reduce market prices (so consumers can buy necessities at cheaper prices)
if a subsidy increases, leads to a fall in cost of prouduction
subsidy calculation
unit per subsidy x quantity traded at new equilibrium
subsidy graph
subsidy per unit- P3- P1
price floors
the minimum price above market equilibrium
the legal minimum on price which a good can be sold
may cause surplus -> sellers are unable to sell all they want at the market price
price floor graph
eg. minimun wage
A) surplus
price ceiling
the maxiumum price below market equilibrium
a legal maximum on the pricce at which a good can be sold
may lead to shortges -> price is unable to rise to eliminate shortage
price ceiling graph
eg. rent control
market failure
the faliure of the market to allocate resources efficiently, resulting in overallocation , uner-allocation or no allocation of resources to the prouduction of a good relative to what is most desirable