DISTRIBUTION CHANNELS AND RETAILING- BM

• Direct Channels


  type of distribution channel that is from producers to consumer
• Distribution Channels and Retailing


  play crucial roles in getting products to consumers efficiently and effectively
• Indirect Channels


  type of distribution channel that involves intermediaries (distributors, wholesalers)
• Distribution Channels


  refers to the pathway through which goods and services move from producers to consumers
• Logistics 


  involves transportation, warehousing, inventory management, packaging, and order fulfillment to ensure products reach customers efficiently
• E-commerce


  buying and selling goods and services over the internet, including online retail stores, marketplaces, and digital platforms
• Channel Intermediaries

  they provide value added services such as bulk breaking, assortment, warehousing, transportation, and market information
• Omni-channel Retailing


  seamless integration of multiple channels (online, offline, mobile, etc) to provide customers with a unified shopping experience
• Channel Structure


  determine the number of levels (direct vs. indirect) and types of intermediaries in the distribution channel
• Channel Management


  build and maintain relationships with channel partners (intermediaries) to ensure effective distribution and mutual benefits
• Supply Chain Management (SCM)


  the management of the flow of goods and services, including the movement and storage of raw materials, work-in-progress inventory, and finished goods from point of origin to point of consumption