INTEGRATED MARKETING COMMUNICATION - BM

• Sales Promotion


  short-term incentives or promotions (discounts, coupons, contests) aimed at stimulating immediate sales
• Integrated Marketing Communication (IMC)


  involves coordinating various promotional elements and activities to deliver a unified and consistent message to target audiences
• Direct Marketing


  targets specific individuals or groups with personalized messages through direct channels
• Public Relations


  manages relationships with media, stakeholders, and the public to build and maintain a positive image
• Advertising


  uses paid messages through various media channels (TV, radio, print digital) to promote products or services
• Personal Selling


  involves face-to-face or virtual interactions between sales representatives and prospects or customers
• Segmentation


  identify and understand target audiences based on demographics, behaviors, and preferences
• Media Mix


  choose appropriate media channels (traditional, digital, social) based on audience demographics, reach, engagement preferences
• Consistency


  ensure a unified message across all communication channels to reinforce brand identity and value preposition
• Persona Development


  create detailed buyer personas to tailor messages and strategies effectively
• Creativity


  develop creative concepts and content that capture attention, evoke emotions, and drive desired actions
• Clarity


  craft clear, compelling, and relevant messages that resonate with target audiences and differentiate from competitors
• Integration


  coordinate channel activities to deliver a seamless customer experience and maximize message impact
• Attribution Modeling 


  attribute conversions and sales to specific marketing touchpoints across the customer journey
• Reach


  measure the size and scope of the audience exposed to the message.
• Legal Framework


  navigate international laws, regulations, and advertising standards to ensure compliance with local requirements
• Conversion


  evaluate the impact on sales, leads generated, or desired actions taken by customers.
• Digital Platforms


  leverage global social media platforms and digital channels while considering local platform preferences and usage habits.
• Engagement


  track interactions (likes, shares, comments) and time spent with content
• Analytics Platforms


  employ tools like Google Analytics, social media insights, and campaign-specific dashboards to track performance
• Localization

  adapt messages and campaigns to reflect cultural nuances, language preferences, and societal values in diverse markets.
• Cost-effectiveness 


  calculate return on investment (ROI) by comparing costs incurred with revenue generated or customer acquisition costs.
• Marketing Automation

  use tools for campaign management, email marketing, and customer relationship management (CRM).
• Ethical Considerations 


  uphold ethical standards in messaging, advertising practices, and data privacy regulations across borders.
• Research 


  conduct market research and cultural assessments to understand local perceptions and consumer behavior.
• Communication 


  use technology for virtual meetings, project management, and real-time communication to bridge geographical distances
• Infrastructure

  address disparities in digital infrastructure and access to technology across global markets.
• Coordination

  foster collaboration among global teams, agencies, and stakeholders to align strategies and ensure consistent brand messaging.