research

• buss 1989 global survey

  across 33 countries, he surveyed 10000 adults on partner preferences when selecting a mate
• buss 1989 global survey


  found males prioritised factors that indicated reproductive capacity such as younger age, chastity and good looks
• buss 1989 global survey

  females prioritised factors that indicate resources, money, ambition and industriousness
• buss 1989 global survey


  his research shows that actual preferences of men and women match with those predicted by the evolutionary theory
• buss 1989 global survey


  as he conducted his research across 33 countries, his research lacks cultural bias, findings on evolutionary selection reflect a true emic construct, behaviour that is universal across cultures
• dunbar and waynforth 1995 lonely hearts


  used a content analysis method of 900 personal dating ads across four USA newspapers
• dunbar and waynforth 1995 lonely hearts

  42% of males looking for youthful mates compared to 25% of females
• dunbar and waynforth 1995 lonely hearts


  men were more likely to emphasise their economic status in their own adverts, women were more likely to emphasise their looks
• dunbar and waynforth 1995 lonely hearts

  study supports evolutionary theories explanation of females being more attracted to status and resources, with men advertising these, males are looking for females capable of reproduction
• clarke and heartfield 1989

  males and female student researchers asked other students on campus one of three questions
• clarke and heartfield 1989

  go out, go back to my house, have sex with me
• clarke and heartfield 1989

  50% both genders agreed a date night, 0% females agreed to sex, compared to 75% males
• clarke and heartfield 1989

  both concepts of intra and inter sexual selection say that males will attempt to sleep with as many women as possible, while women will be more selective