DEVC 50 EXAM (2)

• Dr. Hilario Lara

  • public health specialist
  • researcher who prevented the spread of cholera, typhoid fever, dysentery, measles and diphteria in the Philippines
• Dr. Fe Del Mundo

  • researcher who improved the incubator
• Dr. Ernesto Domingo

  • identified preventive measures for liver cancer
• Science Communication

  • communication of the product, content and the process of various publics with the true purpose of promoting development
• Science Communication

  • communicating the know-what, know-how, and know-why
• Science Communication

  • the use of appropriate skills, media, activities and dialogue to produce response to science
• A - awareness

  E - enjoyment

  I - interest

  O - opinion

  U - understanding
• Popularization

  • technique in communicating the ways and resource of science using terms and language easily understood by non-specialists
• Translation by Language

  • popularization technique wherein the use of infographics is applied
  • uses english to vernacular language that people will understand
• Translation by Definition

  • popularization technique wherein it defines any technical term clearly for the audience
• Translation by Examples

  • popularization technique wherein it uses examples to explain a science concept
• Translation by Contrast

  • popularization technique wherein it contrasts another science term against a more familiar concept
• Reporting a process

  • popularization technique wherein it tells a story that progressively reveals scenes in the correct order
• Visualization

  • popularization technique wherein complex science concepts are easily understood with the use of illustrations
• Humanizing

  • popularization technique wherein using personal words like you or yourself helps the audience not feel estranged on the topic being explained
• Technical Communication

  • also described as communicating research results
  • aims to improve communication of Science and Technology to various audience/public
  • translates Science and Technology information to user-friendly terms
• Dr. Juan Jamias

  • categorized audiences and the levels of technical writing they need
• Scientific Writing

  Purpose: Knowledge Generation

  Nature of Material: Specialists

  Audience: Scientists, Researchers

  Goal: Scientific Process

  Other forms: Scientific books, Reviews, Manographs, Annual reports
• Technical Report Writing

  Purpose: Information exchange

  Nature of Material: Semi-specialist

  Audience: Engineers, Technicians, Operators

  Goal: Technical process via applied technologies

  Other forms: Technical report, Bulletin, Manual, Seminar Paper, Tehcno-guide, brochure
• Popular Writing

  Purpose: Information utilization

  Nature of Material: Non-specialist

  Audience: General public, Farmers, and Other end-users

  Goal: Practical Science literacy (awareness and use)

  Other forms: News, Feature articles, Popular bulletins, Comics and videos, Broadcast scripts, Press release, Policy brief, Flyers, Coffee table book
• Reader

  • an element of an efficient technical document that is the most important process in technical writing and editing
• Content

  • an element of an efficient technical document that makes the document worth reading
• Organization

  • an element of an efficient technical document that reveals the line of thinking and reveals emphasis on the most important points
• Style

  • an element of an efficient technical document that should be economical and clear
• Visual

  • an element of an efficient technical document that are the graphs, diagrams that clearly depict concepts and relationships
• Format

  • an element of an efficient technical document that is the layout and typeface that is accessible and appealing
• Errors in Technical Writing

  • readers are not given enough technical information
  • irrelevant or uninterpreted information
  • no discernible organization or information is presented in forms difficult to follow
  • more than needed words are included
  • most technical documents have an uninviting appearance or confusing layouts
  • no visual aids are used when readers need them
• Technical Communication Skills

  • Writing
  • Organization
  • Editing
  • Information design
• Characteristics of a good technical document

  • makes a good impression
  • helps understand structure and hierarchy of information
  • helps readers find, understand and remember information
• Why do we edit?

  to revise and rewrite a communication material and make it

  C - clear

  C - concise

  P - presentable

  A - alive
• Mechanical Editing

  • entails checking consistency of capitalization, spelling, subject-verb agreement, and punctuation
• Substantive Editing

  • involves rewriting, reorganizing, or looking at other ways to present the material
• Tasks of an editor

  • Checking (catching all errors)
  • Clarifying (ensuring that the meaning is clear)
  • Condensing (do away with unnecessary elements)
• What is the tool an editor use to successfully organize a document?

  The Chicago Style of Editing
• What is the treatment used to science communication in order to promote greater awareness and appreciation of Science?

  Popularization
• Community Media

  • Adaptations of media for use by the community for purposes such as for information, education, entertainment, when they need it.
  • Can take all the forms of other conventional media, such as print, radio, television, web-based and mixed media
• In community media,

  • the community participates as planners, producers of performers. They are the means of expression of the community, rather than for the community
• Functions of Community Media

  • Contribute to citizen empowerment
  • Offer alternative content
  • Give feedback to community and people they serve
• Data Visualization

  • an effective way to engage a broad set of audiences
  • does not limit oneself to scientific data
  • empowers scientists and helps them effectively influence and persuade policy makers and the public
• Elements of Data Visualization

  • Charts
  • Graphs
  • Maps