Health sector
Showed that phobias are learnt; they can therefore be 'unlearnt'
led to successful application in the form of systematic desensitisation which counter condition fear with relaxation
proven valuable in phobia treatment, the study has positive implications
Education
environments + conditioning can affect emotions
Le Francois = CC to improve performance through maximising pleasant stimuli and reducing unpleasant ones
students will associate school with positive emotions; increasing attendance and performance; benefiting them in the future