Practical Low response rate (2)
Those who do respond may be different from those who don't. unrepresentative results, from which no accurate generalisations can be made
busy people in fulltime employment or with young children may fail to respond, the unemployed / socially isolated
with time on their hands more likely to fill in their questionnaires.
Similarly, those with strong views on a subject are more likely to respond than those who have little knowledge or interest in it. If the respondents are different from the non-respondents, this will produce distorted and