As a current flows through the coil of wire in the magnetic field, a force will act in the coil causing it to move - using the split rings ensures that the force on one side of the coil is always up and the other side is always down.
As the coil turns, the split ring swaps contact with the brushes every half-turn (swapping the + / -) keeping the rotation in the same direction - carbon brushes ensure there’s a connection between the power supply and the split ring.
Can use Flemings left hand rule to predict the direction of the rotation.
To make the motor spin faster, you can use…
a coil with more turns
a larger current
stronger magnet
a coil with a larger area (more turns)
To change the direction of the motor, you can change the direction of the current or reverse the field.
Split rings - change direction of current in coil every half turn (swapping + / -) keeping same direction - force on one side always up and on other side always down.