Pluralist

• Pluralistic view - media diversity:

  • Any overreporting + bias is the fault of publics wants + needs
  • Eg - people worry about violent crime so youth knife crime is heavily reported / women interested in being slim so weight loss articles are prevalent
• Economics of media ownership :

  • Pluralist
  • Whale : owners aren't involved in content or day to day business
  • The journalists + editors are doing the work so owners = not to blame
• Media professionalism :

  • Pluralist
  • stress that the professionalism of journalists + editors also constrains the power of owners.
  • They argue that journalists are fierce in their pursuit of the truth + consequently have too much integrity to be biased regularly in favour of one particular perspective.
  • Investigative journalism also = good reputation in uncovering abuses of power + corruption among the ruling elite