Risks

• Risk- •This is the possibility that the business will have a lower than expected profit or a loss
• Financial risk•Starting a business can be a financial risk for the owner•The owner may put their own cash and other assets (e.g. a van) into a business
• lack of security- •If an entrepreneur has a regular job, and they decide to leave that job to open their own business this is a huge risk;

  •They may have a mortgage, a car and other bills to pay

  •Also there may be insecurity of sales with falling consumer incomes