Financial motive

• profit maximisation- •An entrepreneur may aim to make the highest amount of profit possible

  •This is the difference between revenue and costs, so they will seek to minimise costs and maximise revenue
• profit max- •The advantages to a sole trader are larger wages can be drawn from the profit|

  •The advantages for a Ltd company and a PLC is dividends will be larger on shares, this may attract more investors
• Profit satisficing- •An entrepreneur may aim to make just enough profit to keep the business moving plus another aim at the same time

  •For example a business may want to make a profit and:

  •Reward employees with higher wages

  •Invest in environmental project

  Serve the community in some way