non financial motives

• 1.Independence

  2.Flexibility

  3.Ethical reasons

  4.Social purpose

  5.Personal challenge
• independence- •For many entrepreneurs the idea that they can work for themselves and no longer have to commute to work for someone else is all the motivation that they need to set up their own business
• flexibility- •Many entrepreneurs seek to start their own business to gain flexibility in their life

  •It can be hard to balance the needs of a family with the requirements of work

  •This work life balance can be better achieved if the entrepreneur can work from home or for themselves
• ethical reasons• Some businesses may decide to trade in a more ethical way for example animal rights
• social purpose- •Some people want to make money but also want to do something good at the same time, this could be through donating some of their profits to charity or by setting up a social enterprise which aims to benefit society as well as making profit.
• personal challenge- •Some entrepreneurs may find working for another business as boring and unchallenging.  They may decide to set up their own business instead

  •This should give them the daily challenge and excitement that they seek