A number of sporting events at national and international level must be available for viewing on terrestrial TV
Why do we have ring-fencing
Access to wider number of viewers and avoid restricting coverage to subscription channels
Why should an elite athlete consider the nature of a sponsorship deal before accepting it
Social duty for others, Personal appearances demand too much, damage the reputation of the athlete, Negative impact on future deals,Oppose the true nature of the sport and role model for others