Commercialisation

Cards (4)

  • What is OFCOM
    The communications regulator in the UK
  • What is ring-fencing
    A number of sporting events at national and international level must be available for viewing on terrestrial TV
  • Why do we have ring-fencing
    Access to wider number of viewers and avoid restricting coverage to subscription channels
  • Why should an elite athlete consider the nature of a sponsorship deal before accepting it
    Social duty for others, Personal appearances demand too much, damage the reputation of the athlete, Negative impact on future deals,Oppose the true nature of the sport and role model for others